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As busy as Edda’s website is with changing colors and moving graphics, it’s still done in a way that doesn’t distract from the site’s usability or readability. The gradient colors that change as we scroll down the home page of Edda’s website add a fun touch to the entire website design. Many B2B companies include a space on their website for active users to sign up or log in to their accounts directly from the site. It sounds obvious that users should be able to easily access the login and signup platform, so consider placing it where people can’t miss it, like in the top header. On Rocket.net’s homepage, we can clearly see how to sign up or log in because they placed a login and signup button where we can easily see it in the top right corner of the page.
New Research Shows Website Navigation May Be Losing You Customers - Forbes
New Research Shows Website Navigation May Be Losing You Customers.
Posted: Thu, 27 Sep 2018 07:00:00 GMT [source]
Platform to empower web design capabilities
Implement event tracking and goal tracking to assess specific actions or conversions. Conduct A/B testing, analyze heatmaps, and gather feedback to continually optimize and improve your website’s performance. B2B website copy can often include technical language that B2C websites couldn’t get away with. Stakeholders within the industry are normally more jargon-savvy than consumers. Technical specifications that may confuse B2C consumers may be required data for your B2B customers. Lastly, we’ve included a handy reference section with all the common web design and development terms often heard during a website project.
different ecommerce business models you should be aware of
Aside from making a great pun (higher level — get it?), HireLevel also does a great job of clearly defining what they do. With a host of great B2B website examples out there, we’ve curated a list of sites that stand out. The simple circle icon keeps the menu from getting in the way of what we’re reading on the page, and since it’s sticky, it’s always there for us to use when we’re ready to navigate to another page. You’ll notice the site doesn’t have a header or drop-down menu that most of the other B2B sites in this list have.
Digital Style Guide Examples from Famous Companies such as Apple, Google & Starbucks
When you invest in website design services for B2B businesses from WebFX, you’ll get a website optimized for search engines. Having your website rank in search results is critical for helping you drive more qualified leads. Copywriting enables you to provide helpful information to website visitors so they can learn about your business, products, or services. With responsive design, your website will adapt to the users’ devices to browse with ease. It’s a critical component for helping you deliver a user-friendly experience that keeps prospects engaged — that’s why we include it as part of our B2B web design services.
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Most B2B websites talk about the brand, its offerings, and various other aspects that are related to the company rather than talking about the customers. WalkMe's use of a simple UI, highlighting product screenshots and the website copy, is its main attraction. The sufficient use of white space allows users to focus on the main content and images. Their headline copy talks about how their expertise can help you with the payment system. The website incorporates interesting scenery images on the homepage and has a unique color in the background giving an aesthetic vibe.
How to create a sitemap and navigation that enhance user experience on a B2B website design?
Orbital Sidekick uses advanced space-based hyperspectral infrastructure and spectral intelligence to monitor space and gather information necessary for corporates and governments. Their value proposition is very unique, and that is the reason why their website makes it clear in the first header itself. Simple website design, copy and highlighted CTAs are enough to keep the audience engaged and WalkMe is on point with all three of these. HootSuite has a very simple homepage with two lines of copy talking about how their tool can have positive effects on your business. They have shared their value proposition and used statistics to back it up. Stryve is consistent with their brand tonality; be it the style, font, casing – and that’s what makes it memorable for anyone who visits it.
Instead of flashy visuals and showy animations, the agency takes a muted approach, opting for subtle scrolling effects that capture attention without overwhelming visitors. This understated design is a backdrop that allows their impressive credentials — including their 32 global awards — and thought leadership pieces on their blog to take center stage. Canadian B2B business Cubbi promises to boost the health and productivity of its clients’ employees through a unique meal service. This relatable video speaks to anyone who’s ever experienced monotony at work and sets up the Cubbi as the solution to their boredom. On average, B2B buyers consume 13 pieces of content, eight from the actual vendor, before making a decision.
Earlier in this article, we went over the likelihood of increased demand in 2024 for advanced functionality, motion graphics, and interactive elements in B2B website design. While these are exciting developments in user engagement, they can slow down page speed, significantly impacting user experience and SEO. Adobe offers a comprehensive suite of creative software solutions, and its website demonstrates exemplary B2B web design.
The Ultimate Guide to B2B Website Design
I love the display of words of encouragement from previous customers in a dynamic slideshow on a Green and White background, helping to build trust. Anrok is the global sales tax solution automating sales tax compliance across your financial stack, so users can grow their SaaS business in any market. One of the top B2B SaaS website examples, the Anrok website boldly displays design elements throughout its entire site. I love the display of the logo’s Spotlight Go Green color throughout the site, visible as text and background colors for CTA buttons. The Hunch website boldly displays still and motion high-quality images, engaging visitors throughout the site.
This approach is backed by data showing that the top 1% of interactive demos have an impressive 34% conversion rate, while the top 25% still achieve a noteworthy 8% conversion rate. After setting your goals and establishing a progress-tracking system, leverage your buyer’s journey to maximize conversion chances. This step requires conducting in-depth user research, developing buyer personas, and grasping the nuances of the B2B buying process. Optimize your B2B website design to build long-term relationships, differentiating from B2C with strategies for enduring business connections.
Customers have little patience for bad, buggy, or slow website experiences. According to Kissmetrics, a one-second delay in page response can result in a 7% reduction in conversions. Issues that interfere with the user experience can’t happen on launch day. Creating an effective B2B website strategy requires careful planning and attention to detail.
With over 28 years of experience, we know B2B website design inside and out, and we can’t wait to help you optimize your online marketing. When users visit your website, they should have an easy time finding their way around. If they look for a specific page and get lost, they’ll grow frustrated and leave. To keep that from happening, be sure to create an intuitive navigation setup. When you do each of these things on your site, you’ll soon see a boost in online traffic, with fewer users being driven away by slow load times. You deal with individual customers on a B2C setup, each with one or more orders.
Speaking of white space, it can be used effectively to create a sense of calm and professionalism. This means using negative space to create visual interest and emphasis, as well as using minimalistic design elements like simple typography and clean layouts. For those in the business-to-business sector, designing a website requires balancing professionalism and credibility with straightforward accessibility. To ensure your B2B site meets all its objectives, here are essential elements to consider as well as inspiring examples from successful websites. Weblounge is all about designing, and their website depicts exactly that. You can see how they have used different colors and layouts to give you that perfect look and user experience.
Traditional B2B websites sell tangible products like a machine, cargo and so on. And differently, this website offers intangible insight-powered solutions for clients from different countries and regions. This Limo Studio, an online digital design studio, follows the same design principles and use brilliant minimal design to attract visitors. It uses a wide range of eye-catching gifs, creative graphics and shapes and mouse-hover animations to give visitors an immersive user experience. Effective web design is crucial to any business in this network era.
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